Sponsor Prospectus
The definitive study of single-family rental property owners and tenants in the United States. Research by Harris Poll. Be a part of it.
The 2027 Research
SFR owners with 1-10 units are the lifeblood of the property management industry. For 2027 the research doubles: n=500 US rental property owners plus n=500 tenants (renters living in single-family detached homes).
n=1000
Total sample
500 + 500
Owners + tenants surveyed
2000+
PM Readers
April 2027
Launch at NARPM Broker/Owner
Methodology
We don't run our own survey. Harris Poll fields it: 1,000 U.S. adults across both audiences, fielding winter 2026-27, weighted to reflect the broader landlord and renter populations.
"Founded in 1956, The Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations, and social sentiments."
Sponsor Tiers
Four tiers designed for different levels of investment and engagement. Select a tier to see everything it includes.
How it works
01
5-10 anonymized, aggregate metrics from your platform. We provide a simple template. Takes less than 2 hours to pull. No PII, no raw records - just headline numbers.
02
Your platform metrics get analyzed alongside Harris Poll survey responses. The combination reveals insights neither dataset contains on its own - the perception-vs-reality gap.
03
A named index or data feature in the report, presented as a branded two-page spread.
Categories
Add-Ons
Available alongside any tier, or on their own.
Why Sponsor
Your brand gets permanently associated with the definitive industry benchmark in your category. That association compounds every time the data is cited.
01
Your company's name appears alongside one of the most recognized research brands in the world. That credibility doesn't exist in a blog post or whitepaper you publish yourself.
02
This isn't a conference booth that disappears Monday morning. The report stays the industry's current benchmark until the next edition, generating organic discovery long after launch. Your brand is present every time someone finds it.
03
PM company owners and executives - the people who sign vendor contracts. Broker/Owner attendees manage an average of 500+ doors. This is where buying decisions happen.
04
Higher tiers receive licensing rights to use the report in your marketing, plus a branded feature and a link from pmtrends.com. Your sales team uses PM Trends data - branded to your company - as credibility anchors through the report cycle.
Areas of Focus
Audience & Reach
PM Trends reaches property management professionals through multiple high-engagement channels with long shelf life.
1,100+expected audience at the premier industry conference in Las Vegas, April 2027. Main stage presentation of the findings, with 800+ hard copies distributed on site.
20,000+subscribers with 60-75% open rates. The most engaged PM newsletter audience in the industry. Dedicated send at launch plus ongoing references.
100+episodes across Peter's podcast (5 seasons) and Jordan's network, plus the Digital Launch webinar at launch.
Report published free online, indexed by search engines. Past editions keep generating organic traffic long after release. Permanent digital shelf life.
Findings distributed as branded graphics across LinkedIn and industry forums. Individual data points become shareable social proof for months.
PM Trends data cited by trade publications, conference speakers, and vendor marketing. Your brand attached to the stat every time it's referenced.
Timeline
Now - January 2027
Tiers are claimed first come, first served. Category exclusivity applies at the Premier level.
Winter 2026-27
Harris Poll surveys 1,000 owners and tenants.
February - March 2027
Findings analyzed, the report written, and branded sponsor assets produced.
April 2027
Main stage at NARPM Broker/Owner, Las Vegas, with limited-run hard copies distributed on site.
May 2027
The PM Trends Digital Launch live webinar, and the report goes live online.
June 2027 onward
Newsletter, podcast circuit, and social distribution keep the findings in front of the industry through the year.
Editorial Independence
PM Trends retains full editorial control over all report content. Sponsors and Data Partners do not review, approve, or influence findings or conclusions prior to publication. Data contributions enhance the research but do not dictate the narrative.
This is not a concession - it's the reason the report is worth reading and the reason your sponsorship is worth buying. If we compromised editorial independence, the report would lose the credibility that makes it valuable to PMs and to you.
Data Partners approve their own expert commentary quote (2-3 sentences). That is the only content subject to sponsor review. The Digital Launch Partner presents the event but has no input on the questions asked or the conversation itself.
Premier Sponsor, Data Partner, Category Sponsor, and Directory Sponsor tiers are open - plus Keynote Launch, Digital Launch, and Media Partner add-ons.
Tell us a little about your company and we'll follow up.